Business Beyond Borders (Ann Arbor)
Hispanic Latino Business Student Association
Over the course of two days, the 12th and 13th of November, 2009 we will have three VIP speakers and five faculty moderated one hour panels, each of which are described below: Marketing Across Borders: The US Hispanic market is comprised of 50 million people from across generations, national and cultural origins. Latin America as a whole represents an approximate 1 billion person market, across more than 15 countries. This panel will explore what it takes to understand, tap into and work effectively across these culturally diverse and similar markets. If you ever had an interest in multi-cultural marketing issues, this panel is for you.
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