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Ross Alumni Club of Boston STEPHEN M. ROSS SCHOOL OF BUSINESS
   

Business Beyond Borders (Ann Arbor)

Hispanic Latino Business Student Association

Over the course of two days, the 12th and 13th of November, 2009 we will have three VIP
speakers and five faculty moderated one hour panels, each of which are described below:
Marketing Across Borders: The US Hispanic market is comprised of 50 million people from
across generations, national and cultural origins. Latin America as a whole represents an
approximate 1 billion person market, across more than 15 countries. This panel will explore
what it takes to understand, tap into and work effectively across these culturally diverse and
similar markets. If you ever had an interest in multi-cultural marketing issues, this panel is for
you.
 


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